The introduction and spread of distance learning imply a shift in approaches and methods of its organisation. This affects the methods and goals of the interaction of subjects of educational activity, including their motivation. That is why the question regarding the analysis of educational components and models aimed at increasing the motivation of education applicants is relevant. Based on this, the purpose of the study was formed, which was to investigate pedagogical design in the context of a means to increase students' interest in the educational process. As a result, the concept of "pedagogical design" was defined in the context of a modern approach to the implementation of educational and professional training of applicants for education. The features of the establishment of the educational environment based on common goals of learning tasks are considered. The study characterised the basics of pedagogical design, namely, the effective formation of goals, scientific, accessibility, self-organisation, and differentiation of the educational process, providing conditions for the development of a person's experience.