ERIC Number: EJ1403616
Record Type: Journal
Publication Date: 2023
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: EISSN-2538-1032
The Value That Small Business Community Partners Place on a Marketing-Oriented Service Learning Project
Rodney Duffett; Dylan Cromhout; Pieter Steenkamp
International Journal of Work-Integrated Learning, v24 n3 p323-340 2023
A majority of service learning (SL) studies focus on the student benefits and challenges, whereas few consider the organization (community partner) viewpoint. This study examines the value that small businesses place on a marketing-oriented SL project run by the academic Marketing Department at the Cape Peninsula University of Technology in South Africa. A client programme evaluation was administered via a structured questionnaire and a survey in order to discern the perceptions of 107 small business community partners. Perceived value was cross-tabulated with the performance benefits, lack of value reasons, satisfaction, lasting value, future participation, and student group variables (registration and grades). Small businesses generally found that the SL project added value to their organizations. Those small business community partners who found the SL project less valuable noted reasons such as lack of project coordinator involvement, ineffective communication, and the SL project was not apt for their business.
Descriptors: Small Businesses, Marketing, Professional Education, Service Learning, Departments, Universities, Partnerships in Education, School Business Relationship, Foreign Countries, College Students, Work Experience Programs
New Zealand Association for Cooperative Education. University of Waikato, Private Bag 3105, Hamilton 3240, New Zealand. Tel: +64-7-838-4892; e-mail: editor@ijwil.org; Web site: https://www.ijwil.org/
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa
Grant or Contract Numbers: N/A