This case study examines the efforts of the Michigan Agricultural College (Michigan State University, hereafter MAC) to promote agricultural science and agricultural education. It promoted both, simultaneously, by collaborating with farmers' organizations to conduct agricultural education (extension) through, most notably, institutes, bulletins, and train tours of lecturers and demonstrations. Eventually, the college began hiring men to travel through rural communities giving lecture-demonstrations and forming clubs for mutual improvement. These activities created and supplied demand in rural communities for different ideas and forms of vocation-related education, including school-based agricultural education.