This study aims to analyze parents' roles in building student competence oriented toward educational sustainability development (ESD) in Cirebon, West Java, Indonesia. In this study, ESD is discussed in the context of loving the environment and efforts to prevent contamination of air, water, and soil. The study adopted a qualitative research design with a phenomenological approach. The research location is Cirebon, a city of West Java in Indonesia. The research subjects consisted of parents and elementary school students from first to sixth grades as a form of self-education regarding sustainability development. The research was conducted between February 2022 and November 2022. The study data were collected using the participant interview method and observation of participation, supported by secondary data documentation. The validity of the data was increased by checking, rechecking, cross-checking, and prolonging their stay at the research location. Miles and Huberman's approach was used to analyze the data at hand. This approach consists of four research stages: data collection, data classification, data reduction, and conclusion. The study results show that parents have a very important role in cultivating student learning competencies with an educational orientation of sustainability development. From an early age, parents should instill competence in students that education must be oriented toward environmental sustainability and avoid actions that result in contamination of soil, water, and air in the framework of the survival of the earth and human survival. Children must go to school and be smart to become the next generation who will come in good condition and love preserving the earth and human life.