Diaspora communities use school education as a central way to reproduce their identity throughout generations. However, religious institutions, clubs and specific events can also perform a role in reproducing the groups' cultural identity, working as non-formal spaces of education. We examine how diasporic Armenian families in Brazil perceive the roles that formal and non-formal education play in supporting the conservation of their Armenian identity. The paper draws from an ethnographic study conducted in Armenian ethnic institutions in Sao Paulo. Participants expressed having ambiguous feelings towards these organisations, valuing their educational features distinctly. While they do not perceive the everyday practices of the Armenian school as having a central role in reproducing cultural identities, they acknowledge that non-formal educational spaces and one-day events are pivotal to celebrate these identities.