ERIC Number: EJ1388899
Record Type: Journal
Publication Date: 2023
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: EISSN-2153-9987
A Foot in the Door: A Customizable Networking Project
Black, Hulda G.; Milovic, Alex; Dingus, Rebecca
Marketing Education Review, v33 n2 p130-135 2023
Marketing projects offer the opportunity to combine theory with practice. We propose a semester-long project that takes concepts learned in various marketing courses--prospecting, developing rapport, and building a personal network--and allows students to create a customizable networking strategy to benefit their career development. The project was tested across multiple modalities, in classes large and small, at two universities. Student feedback was quite positive, with students noting an increased level of confidence in networking while identifying tools they can use beyond the semester. Materials are provided for professors to implement this project in their class.
Descriptors: Social Networks, Student Projects, Marketing, Business Administration Education, Career Development, College Students, Active Learning, Student Attitudes
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A