Across the sporting landscape, there has recently been increased interest in how best to facilitate Coach Developer (CD) learning. The framework of Landscapes of Practice (LoP) encourages us to consider how CD learning can be better understood through consideration of individual negotiated identity as a process of engagement, imagination and alignment. This Participatory and Appreciative Action and Reflection (PAAR) investigation explores the journey of two cohorts of CDs (n = 24) through a bespoke formal learning programme commissioned by a National Governing Body (NGB) of sport in the UK. Over a period of three years, data were captured through reflective materials, focus groups, individual interviews, field notes and professional discussions. Here we discuss three major categories namely: (1) (pre)dispositions to the course; (2) epistemological development, criticality and theoretical congruity; and (3) the learning community. CDs' identities were highly individualized and there was evidence of deeply meaningful, and negotiated, identity work going on within each individual. We found that consideration of their engagement, imagination and alignment with the course helped to better understand the (re)negotiation of their identities as they deepened their understanding. By specifically addressing the CDs' (pre)dispositions to the course we were able to offer the learners a more relevant and relatable programme to which they could choose to align -- or not. Future research should explore the role and functions of the different forms of social learning leadership in longitudinal courses such as this and seek to better understand how these individuals shape the identities of the learners they support.