Purpose: This study aims to examine the potential determinants of entrepreneurial intentions (EIs) among business students. To that end, the study investigates the role of entrepreneurship education (EE) and entrepreneurial passion (EP) (inventing and founding), as well as the mediating role of attitude towards entrepreneurship (ATE) and the moderating role of university support. Design/methodology/approach: A close-ended questionnaire measured on a seven-point Likert scale was used to collect data from business students at nine universities in Punjab, Pakistan. The sample size comprises 377 participants who were selected using a stratified random sampling technique. Partial least square structural equation modeling (PLS-SEM) was then applied to assess the study's model and the postulated hypothesis. Findings: The findings indicated that: (1) every independent variable (IV) directly impacts EI [dependent variable (DV)] except EP for founding (EPF); (2) ATE significantly mediates the relationship between IV and DV; (3) perceived university support positively moderates the relationship between ATE and EI. Originality/value: As an implication to policy, the Government must ensure that students are exposed to business environments and find university support through different paths. Specifically, Pakistan's Minister of Education and the Higher Education Commission (HEC) may consider designing university programs that lead to more influential EE. The empirical findings may help policymakers develop effective policies for promoting entrepreneurship.