Reggaetón music is very popular among young people of school-age. Thus, we intend to examine the values of equality transmitted in the lyrics of this music genre. Using critical discourse analysis and assisted by the Maxqda software package we analysed the lyrics of 65 of the most popular reggaetón songs of 2020. Results suggest that reggaetón reprises certain traditional masculine stereotypes (machismo). In our discussion we compare alternative approaches and positions concerning the reggaetón genre. We feel it is necessary that educational spaces adopt a critical and consciousness raising approach to reggaetón due to the powerful influence exerted on young people by this product of the culture industry.