This paper explores the concept of potential through a Deleuzean lens and argues that what is commonly understood as potential is often confused with possibility. It moves through four parts: an introduction exploring the language and context in which potential is ordinarily used in order to uncover underlying presuppositions; the next section explores key concepts from "Difference and Repetition"--namely the Dogmatic Image of Thought, Virtuality and Actuality--to illuminate ways in which a more nuanced concept of potential might be understood, arguing that it is a creative process, rather than a fixed characteristic. Next, it explores how improvisation is a way in which potential can be experienced, before finally considering how changes to education practice- specifically a move towards a more mechanised, digitally-orientated world- might be wholly irreconcilable with potential as a creative process of encountering, and risks a much more impoverished concept that is liable to concretion.