ERIC Number: EJ1385310
Record Type: Journal
Publication Date: 2023-Sep
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2379-2981
EISSN: N/A
"We Didn't Start the Fire": What Can Billy Joel Teach Us about the External Environment?
Rhew, Nicholas D.; McKinney, Arlise P.
Management Teaching Review, v8 n3 p260-272 Sep 2023
General and strategic management courses frequently provide external analysis tools through which students identify, classify, and assess how changes in the general external environment impact industries and firms. In this exercise, we facilitate analysis of the general environment through a popular song from the 1980s. Through analyzing an event or change mentioned in the lyrics within a general environment framework, students learn how that event or change influenced industries or firms. This process allows students to see the eventualities of historical changes on industries and firms of that time, which develops their skills in assessing the possible impacts of current trends on today's industries and firms. This exercise is best suited for undergraduate students in a face-to-face introductory management or strategic management course; however, it could be adapted for use online.
Descriptors: Music, Business Administration Education, Physical Environment, Change, Current Events, Industry, Undergraduate Students, Learning Activities, Cooperative Learning
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://bibliotheek.ehb.be:2993
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A