The American Association of Collegiate Registrars and Admissions Officers (AACRAO) is a nonprofit, voluntary, professional association that relies on its membership to provide content, leadership, feedback, and financial support. The association promotes the well-being and advancement of professionals in the higher education community by engaging members in the collaborative pursuit of excellence in admissions, registration, and enrollment services. The association provides relevant programs, professional development tools, and information resources necessary to chart the course for professional success. During a conversation about member engagement, the co-authors asked a relevant and pertinent question, "What does the member experience look like, and how successful has AACRAO been in supporting and engaging its membership?" This train of thought, coupled with the inherent need to rethink engagement in a post-COVID-19 environment led to this research and exploration.