This article utilizes dance scholarship and economic theory to re-imagine student engagement within choreography as a consumer-oriented, service-driven environment. The central query considers how the dance student might be viewed as the consumer of a dance-making experience. Seeking to disentangle power structures potentially evident within the teaching and learning of dance-making, this research takes a dancer-centered approach to propose where agency, self-actualization, and "optimal experience" may occur for choreography students. Significantly, this article proposes two approaches to unpacking this notion: (1) the Prosumer-dancer Paradigm (PdP) combines dance and economic theories to articulate when a dancer may be a consumer or "prosumer" of the dance-making process; and (2) the Prosumer-dancer Activations of Choreographic Techniques (PACT) seeks to articulate where dancer agency may occur within four phrases of the choreographic process: (1) conceptualization; (2) movement generation; (3) composition; and (4) rehearsal.