The purpose of this study was to investigate how 14 physical education teacher education (PETE) faculty members at doctoral-granting institutions met organizational demands to achieve the rank of full professor. Open-ended 90 minute semi-structured interviews were conducted. Curriculum Vitae (CVs) were collected in order to triangulate data and better inform interview questions. Methodological rigor applied included the following: (a) an audit trail; (b) constant comparison; (c) triangulation of qualitative data through interviews and CVs; and (d) peer-debriefing. Results indicated scholarly productivity was the most salient role responsibility contributing to promotion to full professor. Teaching and service were viewed as secondary roles.