In college, reluctant help seeking is one of the challenges that students from foster care face. Avoidant help seeking is a unique risk factor that conventional support systems on college campuses often fail to adequately address. Humanistic coaching has recently been utilized by some universities as a successful alternative to typical student service strategies to address the needs of students from foster care. In this study, perspectives from four coaches and five students who were involved in a campus-based coaching program were analyzed to determine how they perceived help-seeking beliefs and behaviors. Using a hybrid thematic analysis approach, the authors found that humanistic coaching provided an opportunity to develop a transformational relationship between the coaches and the students. This relationship was perceived by both students and coaches as shifting students' avoidant help-seeking beliefs and behaviors to adaptive help-seeking beliefs and behaviors. The transformative relationship promoted the students' self-determination by creating a sense of relatedness, autonomy, and competency.