Motivated and effective leadership is necessary for college and university presidents and even more paramount at Historically Black Colleges and Universities (HBCUs), given the significant impact that these institutions have on Black lives and overall equity in the nation. Using Greenleaf's (1970) servant leadership model as a guiding framework, we examine why aspiring leaders want to lead and serve HBCUs. Based on interviews with 26 aspiring Black leaders, our findings revealed that being a graduate of an HBCU, the impact of the HBCU experience, an interest in paying the HBCU experience forward and believing in the HBCU mission are factors that contribute to why aspiring leaders want to become HBCU presidents. Based on our findings, we provide concrete recommendations for future researchers and practitioners.