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ERIC Number: EJ1382942
Record Type: Journal
Publication Date: 2023-Aug
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: EISSN-1552-6550
Inclusivity and Diversity: A Systematic Review of Strategies Employed in the Higher Education Marketing Discipline
Riedel, Aimee S.; Beatson, Amanda T.; Gottlieb, Udo
Journal of Marketing Education, v45 n2 p123-140 Aug 2023
This paper reports on a systematic review into inclusivity and diversity in the higher education marketing discipline. Thirty-one studies met the inclusion criteria and are analyzed to identify the inclusion and diversity identities that have been studied, synthesize strategies that have been identified as successful in supporting inclusion and diversity in the classroom and propose a future research agenda to further scholarly understanding within the marketing discipline. The findings suggest that most prior studies have focused on cultural diversity or diversity in general, and the strategies identified as effective were (a) utilizing technology to support inclusion and diversity, (b) developing curriculum that takes into consideration the diverse society we live in, (c) integrating projects into curriculum that are focused on diversity and inclusion, and (d) considering extra-curricular activities to deepen students' inclusivity and diversity skills.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://bibliotheek.ehb.be:2993
Publication Type: Journal Articles; Information Analyses; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A