ERIC Number: EJ1382928
Record Type: Journal
Publication Date: 2023-Aug
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: EISSN-1552-6550
Extending the Validity and Reliability of the Intent to Pursue a Sales Career Scale
Beuk, Frederik; Weidner, Kelly L.; Houser, Lauren M.
Journal of Marketing Education, v45 n2 p183-203 Aug 2023
This research is one of the first Intent to Pursue a Sales Career (ITPSC) studies to link intent to actual student behavior. In addition, this study systematically revisits the validity and reliability of the ITPSC-scale and its associated antecedents. Based on partial least square analysis, we find support for the validity and reliability of the four-item ITPSC-scale, but notice room for improvement on the ITPSC-Ethics and ITPSC-Knowledge antecedents. We extend prior work by investigating how ITPSC performs differently for women, students with a sales role model, and students who are more advanced in their academic career. We also observe differences in the antecedent structure compared with earlier work. Of the ITPSC-antecedents, the Perceptions of the Sales Profession construct dominates when it comes to predicting intent to pursue a sales career, something that calls into question the recent grounding of the ITPSC in the Theory of Planned Behavior.
Descriptors: Marketing, Validity, Ethics, Sales Occupations, Career Choice, Student Behavior, Reliability, Measures (Individuals), Business Administration Education, Intention, Student Attitudes, Knowledge Level, Gender Differences, Role Models, Advanced Students, Student Characteristics, Behavior Theories, Undergraduate Students
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A