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ERIC Number: EJ1382705
Record Type: Journal
Publication Date: 2023
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: EISSN-2153-9987
Stereotype Threat Triggered by Data Focused Assessments for Marketing Students: An Exploratory Study
Achenreiner, Gwen; Nasif, Nese
Marketing Education Review, v33 n1 p76-85 2023
This research contributes to the growing literature on inclusive pedagogy toward creating a psychologically safe environment for learning. The authors build on the prior multi-disciplinary literature suggesting that stereotype threat exists in assessment tasks. An instrument is designed and implemented to investigate whether the presence of gendered demographic data in a marketing assessment task will trigger stereotype threat, and in turn, affect the performance of female-identifying students. While exploratory in nature, the findings suggest that gendered data used for assessment purposes may negatively impact the performance of both female- and male-identifying marketing students, highlighting the importance of continuing conversations about biases in traditional marketing pedagogy.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A