Latines experience disparities in higher education, similar to disparities in healthcare. Latines are less likely to utilize support services in both settings. In healthcare, the "promotore," a professional who promotes healthcare as a credible member of the Latine culture, helps to bridge this gap and increase utilization. This article draws a parallel between healthcare and education by proposing the "promotore" as a genuine, authentic relationship building professional to bridge gaps of academic and co-curricular access and institutional discrimination on college campuses.