Over the course of the previous two decades, successive governments have attempted to attract students from diverse backgrounds as part of an overarching ambition to widen participation in Higher Education (HE). As part of those efforts, there has been a proliferation of Further Education Colleges (FECs) utilised to meet those ends. In 2021, approximately 10% of -- or c.137,000 -- Higher Education (HE) students were enrolled at FECs which represents an important research area under the broad umbrella of UK HE. Based on semi-structured interviews with prospective first year student-participants, this paper sought to examine the reasons behind students' decisions to study College Based Higher Education (CBHE) so as to better-understand and inform student recruitment, retention and success in this area. Twelve participants were selected from two FECs where those students were intent on studying for their HE. The findings revealed that students place substantial value in teaching standards and in the lecturers with whom they build relationships. These features are inextricably linked with broader feelings of community, belongingness and accessibility on the part of students which attracts them to study CBHE.