In this paper, findings from an investigation into the gender imbalance in swim coaching in Australia, particularly at the higher levels of accreditation, are reported. Stories of the experience of two elite female swim coaches were analysed with reference to the concept of hegemonic masculinity. Analysis found that some male coaches and attendants to the swimming culture use literal and ideological force, including differentiation, direct control, and trivialisation to enact hegemony and to (re)create a gendered order. The findings suggest that without intervention and (re)education, this ideology will remain uncontested, will continue to inform the practice of coaches in the field, and will remain deeply entrenched in the system of values of the sport's organising body and the federal funding organisation for sports in Australia.