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ERIC Number: EJ1374267
Record Type: Journal
Publication Date: 2022-Sep
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2472-5749
EISSN: EISSN-2472-5730
Creating a Social Presence Measure: Self-Rated Behaviors That Indicate Mediated Presence
Christen, Scott; Violanti, Michelle T.; Morrow, Jennifer
Online Learning, v26 n3 p202-220 Sep 2022
This study involved the creation and validation of a self-rated social presence measure. Study 1 utilized focus groups to create items. The focus group participants were presented with a set of items based upon past literature; through discussion of these items, a preliminary measure was created. Study 2 involved an exploratory factor analysis on the preliminary measure to eliminate items that did not work well with each other. This reduced the measure from 54 to 23 items. Study 3 validated a 21-item self-rated measure of creating a social presence (PSP), which can be used to determine if people have difficulty projecting themselves as real individuals willing to interact with other online communicators.
Online Learning Consortium, Inc. P.O. Box 1238, Newburyport, MA 01950. Tel: 888-898-6209; Fax: 888-898-6209; e-mail: olj@onlinelearning-c.org; Web site: https://olj.onlinelearningconsortium.org/index.php/olj/index
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A