ERIC Number: EJ1374157
Record Type: Journal
Publication Date: 2023-Apr
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1540-4595
EISSN: EISSN-1540-4609
Student Satisfaction with R vs. Excel in Data Mining and Business Analytics: A Herzberg's Motivation-Hygiene Theory Perspective
Sankaran, Siva; Sankaran, Kris; Bui, Tung
Decision Sciences Journal of Innovative Education, v21 n2 p68-82 Apr 2023
Applying Herzberg's motivation-hygiene theory, we studied the determinants of student satisfaction in using R in a Decision Support Systems course that previously used Excel to teach Data Mining and Business Analytics (DMBA). The course is a degree requirement, and prior programming experience is not a prerequisite. We hypothesized that motivators for student satisfaction with R would include: (i) an intrinsic interest in DMBA, (ii) a perception that R is a better tool than Excel for DMBA, and (iii) a favorable view of R as a facilitator of career advancement. We postulated that the hygiene factor was the compulsory course requirement to learn R, a new and challenging language to students in this study. Data from 120 students, analyzed using Principal Component Analysis (PCA) and Generalized Additive Modeling (GAM), showed that motivators were positively related to satisfaction while hygiene factors were neutral. Students showed willingness to take on a harder challenge in exchange for intrinsic and future career benefits. The model can be useful in curriculum design or career advisement to increase student satisfaction in learning new software skills while meeting market demands.
Descriptors: Data Analysis, Programming Languages, Student Attitudes, Computer Science Education, Learning Motivation, Employment Potential, Career Counseling, Curriculum Design, Information Systems, Decision Making, Required Courses, Career Development, Undergraduate Students, Computer Software, Teaching Methods, Factor Analysis
Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://bibliotheek.ehb.be:2191/en-us
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A