Purpose: Incorporating student voice to improve both academic and institutional performances is the contemporary innovative way to enhance and ensure quality in higher education. Higher education organizations are developing a culture and an encouraging environment for the students where they can express their opinions and be an integral part and partner of educational improvement process. The purpose of this paper is to explore students preferred learning and teaching methods for management education, to study current intended learning outcome and practiced teaching methods, to investigate prerequisites to implement students expected teaching methods in the college-level management education of National University. Design/methodology/approach: Nature of the study is exploratory and descriptive as well. Primary data were collected using focus group discussions, surveys conducted using structured and closed-ended questions and in-depth, face-to-face interviews employed to collect data from academic staff. Findings: The key findings include the need for bringing changes in teaching techniques at college-level management education. Furthermore, the study has explored challenging issues which can hinder changes in teaching techniques. Practical implications: The study pointed to the need of including student voice to keep improving teaching techniques that can satisfy students' learning needs continuously. Originality/value: The study adds the body of knowledge on incorporating student voice to improve the quality of higher education teaching techniques and in other services as well in Bangladesh.