In 2019, the Australian Government introduced a new post-study work rights policy as a lever to attract international students to study and work in regional Australia. The aim of this paper is to explore the potential implications of the new policy and consider factors which may impact it from realising the intended benefits. An analysis of historical international student enrolment and post-study work rights data for three regions in Australia was conducted to make assumptions about potential growth in those three regions brought by the new policy. This illustrated that while regions are regularly homogenised in policy discourse, there are a variety of complex place-based factors that may impact the success of the policy such as local employment industries, institutional growth profile and community engagement. It recommends that tertiary education leaders undertake comprehensive place-based planning to support the intended outcomes of the policy change to be realised and sustainable.