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ERIC Number: EJ1367400
Record Type: Journal
Publication Date: 2022
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1060-6041
EISSN: EISSN-2168-5894
Using Invitational Theory and Practice as a Framework for Optimizing Marketing Education
Keith Edmund Ferguson; Jonathan Lee Jackson
Journal of Invitational Theory and Practice, v28 p31-43 2022
The pandemic's aftermath has shifted how institutions and their stakeholders seek to function in the "new normal." Marketing students are seeking flexibility in terms of the delivery of content. Like corporate marketers, marketing departments and faculties are challenged with seeking a solution that satisfies the needs of students, accrediting bodies, and provides rigor in terms of curriculum delivery no matter what modality is utilized or the number of students in the classroom. This paper introduces an innovative approach to teaching that seeks to maximize both the student's and educator's success in and out of the traditional classroom.
International Alliance for Invitational Education. Kennesaw State University, 1000 Chastain Road House #55, Kennesaw, GA 30144-5591. Tel: 859-338-3123; Web site: https://journals.library.brocku.ca/index.php/jitp/index
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A