The aim of the presented study is to evaluate the influence of the quality of visuals in printed geography textbooks on the character of children's conceptions using the example of the geographical location concept. Visuals are a graphical representation of a certain phenomenon. A two-tier diagnostic test without and with three types of high and low quality physical-geographical visuals was used to achieve this objective. The research study among elementary school students (n = 434) has shown that students are mostly unable to work effectively with visuals due to their inappropriate properties such as headline quality or factual errors.