This research was carried out in order to reveal the perspectives of the trainers with Pro License in terms of being an ethical model and qualitative research techniques were utilized and phenomenological design was used. The study group of the research was determined by using purposeful sampling method. The study group was composed of 18 Turkish male football trainers aged between 48 and 67, who voluntarily agreed to participate in the study and had a Pro License with at least 14 years of training experience. In the research, the data was obtained by using the semi-structured interview method and analyzed by using the descriptive analysis method. As a result of the data analysis, the positive aspects of being an ethical model and the negative aspects of not being an ethical model were revealed. It was determined that the trainers emphasized such attitudes as communication skills, empathy and being respectful in terms of being an ethical model. Such negative attitudes as inconsistency, distorted personality traits and being prone to violence were also expressed by the trainers as the attitudes that prevented being an ethical model. In addition to the statements revealing that the trainers who behaved unethically were perceived negatively in the football environment, it was also argued that there was not a standard evaluation on this issue in Turkey. This research made will help to improve the ethical awareness regarding the training profession and furthermore, it is estimated will contribute to further studies on the ethics of being a trainer.