This approach article describes the structure of the new Composition and Speech Program at Delaware State University, particularly in light of the use of discourse-based interview (DBI) methodology in the development process of the program. The program includes a 4-course sequence--three 2-credit hour composition courses and one 3-credit hour speech course designed to be offered in an 8-week format. The article demonstrates how the program is planned for continuous improvement, and how authors have adapted DBI for their context in at least three different ways--(1) one-to-one interviews; (2) instructor surveys; and (3) professional development sessions--to articulate implicit ideas within the institution so as to use them for the programmatic refinement.