Inadequate or ineffectively communicated feedback from faculty advisors may limit the development of cordial, collaborative relationships with doctoral capstone writers and may impede their successful outcomes. The purpose of this general qualitative study was to explore online faculty's use of technology when advising doctoral capstone writers. Yang and Carless's (2013) feedback triangle model, including cognitive, social-affective and structural dimensions, provided the framework for the study. Demographic survey data and Zoom interview data were collected from 10 doctoral faculty at a fully online university to explore how and why faculty use technology and what technology-related activities faculty conduct when advising doctoral capstone writers. Emergent codes were organised using a priori codes from the feedback triangle model, and themes were developed within these dimensions. Cognitive themes were ensuring accountability and providing instruction, which addressed how participants were using technology. Social-affective themes addressing why faculty use technology were enhancing communication, increasing motivation and promoting self-regulation. Structural themes indicating technology-related activities were modes, preferences, procedures and barriers.