ERIC Number: EJ1362056
Record Type: Journal
Publication Date: 2023-Jan
Pages: 29
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0167-8507
EISSN: EISSN-1613-3684
From Garbage to COVID-19: Theorizing 'Multilingual Commanding Urgency' in the Linguistic Landscape
Chesnut, Michael; Curran, Nathaniel Ming; Kim, Sungwoo
Multilingua: Journal of Cross-Cultural and Interlanguage Communication, v42 n1 p25-53 Jan 2023
Across the globe signage which conveys directives regarding appropriate behavior in public, such as 'Do Not Enter' signs, is made multilingual in ways that other signage is not. This paper examines two examples of multilingualism in directive signs within Seoul, South Korea in order to theorize what gives rise to multilingualism in directive signage while other signage remains monolingual. Examination of Vietnamese and Arabic on signs prohibiting the illegal disposal of household garbage on side streets in Seoul, and English, Chinese, and Japanese on mask-required due to COVID-19 signs within the Seoul subway system allows for a robust analysis of what shapes the inclusion of additional languages on directive signage. We posit the construction of a differently speaking other who is seen as likely to disobey stated regulations alongside the desire by authorities to minimize the effort required to respond to rule breaking results in a multilingual commanding urgency that shapes multilingualism in directive signage. The concept of multilingual commanding urgency emphasizes the role enforcement practices have in shaping multilingualism, an important development in understanding this form of signage. Multilingual commanding urgency is especially relevant as it shapes signage deployed in emergency contexts such as the COVID-19 pandemic.
Descriptors: COVID-19, Pandemics, Multilingualism, Vietnamese, Arabic, Signs, Language Planning, Monolingualism, Japanese, Chinese, Disease Control, Health Behavior, Transportation, Second Languages, Wastes, Foreign Countries, Compliance (Legal), Linguistic Theory
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Korea (Seoul)
Grant or Contract Numbers: N/A