This study sought to examine curricular and co-curricular activities associated with organizational values and their contribution to a holistic development process for fraternity men. Few previous studies have focused on this relationship for social fraternities. 423 undergraduate fraternity members examined the identification of curricular and co-curricular activities that were associated with their fraternity's values. This study examined the espoused and enacted values that fraternity members associate with curricular and co-curricular activities. Values were examined using four universal themes (openness to change, self-transcendence, conservation, and self-enhancement). A discussion is included based on findings related to values and associated activities. Implications for greater emphasis on values development through curricular and co-curricular activities and recommendations for further research, particularly for the openness to change value type, are included.