ERIC Number: EJ1359295
Record Type: Journal
Publication Date: 2022
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: EISSN-2153-9987
It Takes a Village during the Pandemic: Predictors of Students' Course Evaluations and Grades in Online Team-Based Marketing Courses
Park, Minjung; Koo, Jayoung
Marketing Education Review, v32 n3 p255-264 2022
This study investigates the predictors of students' course evaluations and course grades in online team-based learning marketing courses during the COVID-19 pandemic. In Study 1, eighty-three undergraduate students taking a variety of team-based learning marketing courses at two different universities participated in an online survey. Multiple regression analysis results indicate that higher team satisfaction and instructor engagement are associated with higher course evaluations, while conscientiousness and the number of course visits predict course grades. Study 2 with additional sixty-seven students found that loneliness and working hours are associated with lower course grades. The implications of this research are discussed.
Descriptors: COVID-19, Pandemics, Predictor Variables, Course Evaluation, Grades (Scholastic), Electronic Learning, Distance Education, Cooperative Learning, Marketing, Business Administration Education, Undergraduate Students, Student Satisfaction, Teacher Student Relationship, Psychological Patterns, Student Employment
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A