Public culture is a powerful source of cognitive socialization; for example, media language is full of meanings about body weight. Yet it remains unclear how individuals process meanings in public culture. We suggest that schema learning is a core mechanism by which public culture becomes personal culture. We propose that a burgeoning approach in computational text analysis -- neural word embeddings -- can be interpreted as a formal model for cultural learning. Embeddings allow us to empirically model schema learning and activation from natural language data. We illustrate our approach by extracting four lower-order schemas from news articles: the gender, moral, health, and class meanings of body weight. Using these lower-order schemas we quantify how words about body weight "fill in the blanks" about gender, morality, health, and class. Our findings reinforce ongoing concerns that machine-learning models (e.g., of natural language) can encode and reproduce harmful human biases.