This research explored students' ego development and leadership efficacy during an undergraduate sport management program. A sequential mixed-method case study design and associated methodologies were adopted to explore students' ego development and leadership efficacy during 3 years of an academic program. Results show fluctuations in leadership efficacy for all but one participant. These fluctuations are discussed in relation to ego development in that growth from self-conforming to self-authoring stages of ego development may partially explain fluctuations in how students see themselves and their potential for leadership in the field of sport management. The role of the ego development construct in relation to students' perceptions of their leadership capabilities highlights that programmatic elements (e.g., thoughtful experiential education) can be consciously developed and strategically leveraged to more accurately target perceptions of leadership prowess among students. The findings emphasize that students' level of ego development can be fostered through active and effective program delivery.