This paper launches public analysis of #USvsHate ('us versus hate'), a collective initiative to invite 'anti-hate' lessons and youth-made public messaging in U.S. schools. Building on multiple research traditions, the Authors designed and piloted #USvsHate regionally, then nationally, starting in 2017. Here, we explore the pros and cons of using an "'anti-hate' frame" as an "onramp" to K12 work against bias, injustice, and racism particularly, in an era of emboldened bigotry. As antiracist project designers, we had specific hopes and worries regarding the 'anti-hate' onramp, particularly the worry that its focus on heightened cruelty might turn students' attention away from normalized bias and structural inequality. This paper tracks our initial effort to leverage a frame avoided by scholars, given its K12 utility and familiarity.