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ERIC Number: EJ1353913
Record Type: Journal
Publication Date: 2022
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: EISSN-2153-9987
Teaching Social Media as an Interdisciplinary Experiential Program
Alhouti, Sarah
Marketing Education Review, v32 n2 p143-149 2022
The Interdisciplinary Social Media Fellowship is a two-semester program in which students gain internship credit by learning about social media marketing through a client-based experiential learning program. A faculty member created and ran a program in which five students from multiple disciplines followed a framework that defined their roles and processes to ensure interdisciplinary learning and successful social media practice. Students engaged with internal and external stakeholders to learn from various perspectives. The program created a win-win situation for the university and the students: students benefited through experiential and interdisciplinary learning, while the university produced engaging content relevant to various stakeholders.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A