ERIC Number: EJ1352967
Record Type: Journal
Publication Date: 2022
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: EISSN-1540-7144
The Effect of Perceived Service Quality, Satisfaction and Loyalty on Perceived Job Performance: Perceptions of University Graduates
Chikazhe, Lovemore; Makanyeza, Charles; Kakava, Nicholas Z.
Journal of Marketing for Higher Education, v32 n1 p1-18 2022
Studies focusing on the effect of graduates' perceived service quality, graduates' satisfaction and loyalty on graduates' perceived job performance are scarce. Therefore, this study was conducted to narrow this knowledge gap. A cross-sectional survey of 430 university graduates was carried out in Harare, Zimbabwe. Structural equation modelling was used to test the research hypotheses. Results show that graduates' perceived service quality and loyalty each positively influences graduates' perceived job performance. It was found that graduates' satisfaction does not significantly influence graduates' perceived job performance.
Descriptors: Foreign Countries, College Graduates, Job Performance, Perception, Job Satisfaction, Educational Quality, Education Work Relationship, Student College Relationship, Alumni
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Zimbabwe
Grant or Contract Numbers: N/A