ERIC Number: EJ1352658
Record Type: Journal
Publication Date: 2022
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0307-5079
EISSN: EISSN-1470-174X
Governance of Agents in the Recruitment of International Students: A Typology of Contractual Management Approaches in Higher Education
Huang, Iona Yuelu; Williamson, David; Lynch-Wood, Gary; Raimo, Vincenzo; Rayner, Charlotte; Addington, Lindsay; West, Eddie
Studies in Higher Education, v47 n6 p1150-1170 2022
There is an increasing reliance on international education agents for student recruitment in Higher Education (HE), but the governance of education agents is under-researched. This study explores contractual governance approaches adopted by HE institutions for managing international education agents in the United States, United Kingdom and Australia. Fuzzy set qualitative comparative analysis of survey data from HE managers was undertaken involving contractual specificity, coordination, within-contract monitoring, relational contractual governance, market power and number of agents used. It produces a typology of four archetypes: "strategic hybrids," "pragmatic operators," "flexible friends" and "laissez faire operators." The study reveals that, while the laissez faire approach is a path to failure regardless of the number of agents used and market power, there is no 'one-size fits all' linear contractual governance solution to agency problems and the achievement of results. The findings enable HE managers to better understand their agent management choices and associated outcomes.
Descriptors: Governance, Higher Education, International Education, Classification, Student Recruitment, Study Abroad, Contracts, Strategic Planning, College Administration, Marketing, Decision Making, Cross Cultural Studies, Foreign Countries
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States; Australia; United Kingdom
Grant or Contract Numbers: N/A