Parents have specific and peculiar reasons for choosing the schools that they do for their children. Numerous attempts have been made to bring clarity to the matter, but the decision-making processes for school choice -- especially as it pertains to faith-based schools -- remain somewhat murky. I posit that the religious and cultural identity of a parent may have a significant relationship with the school they choose for their child. By first quantifying the culture of a Protestant denomination in America through the cultural consensus model, I was then able to operationalize that measure as a variable alongside others such as income, educational context and social network. The results indicate that there is a strong association between cultural consonance and choosing -- or not choosing -- a Seventh-day Adventist school.