ERIC Number: EJ1351751
Record Type: Journal
Publication Date: 2022-May
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0010-0889
EISSN: N/A
The Pathway toward the Institutionalization of Enrollment Management
Wendt, Alexandra Cannell; Hossler, Donald; Braxton, John; Kilgore, Wendy
College and University, v97 n2 p20-28, 30-31 May 2022
This study analyzed data from 674 institutions collected through an AACRAO 60 Second Survey to investigate the levels of institutionalization of SEM in U.S. postsecondary institutions. Both Resource Dependency Theory (Pfeffer and Salancik 2003) and Institutional Isomorphism (DiMaggio and Powell 1983) were used to frame the study. The researchers analyzed the data through frequency distributions, Pearson Chi Square, and ANOVA testing. Ultimately, the findings indicate that both strong and normative isomorphic pressures shape the adoption of SEM at a structural level of institutionalization and that modest isomorphic pressures prevail for procedural and incorporation level of institutionalization of SEM.
Descriptors: Enrollment Management, Postsecondary Education, Program Implementation, Strategic Planning, Adoption (Ideas), College Enrollment
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail: pubs@aacrao.org; Web site: http://www.aacrao.org/
Publication Type: Journal Articles; Reports - Research
Education Level: Postsecondary Education; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A