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ERIC Number: EJ1347529
Record Type: Journal
Publication Date: 2022-May
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2327-5324
EISSN: EISSN-1941-3394
Incorporating Business-Focused "Cards against Humanity"-Style Card Games into the Marketing Classroom
McCarthy, Shannon
Journal of Instructional Pedagogies, v27 May 2022
Games in the classroom is not a new concept. Simulations, board games, and online games are popular methods of incorporating game-based learning or gamification into the classroom. However, newer and more humor-based games popular with student populations, such as Cards Against Humanity, a popular card-based party game, have produced some business-level imitators that can create fun and engaging opportunities in the modern marketing classroom. This paper discusses the use of Silicon Valley Startups, Business Walrus, Wash A Pig, and Charty Party as teaching tools and provides examples of how to use them to help foster creativity, engagement, and active learning through humor and fun.
Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A