ERIC Number: EJ1347529
Record Type: Journal
Publication Date: 2022-May
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2327-5324
EISSN: EISSN-1941-3394
Incorporating Business-Focused "Cards against Humanity"-Style Card Games into the Marketing Classroom
McCarthy, Shannon
Journal of Instructional Pedagogies, v27 May 2022
Games in the classroom is not a new concept. Simulations, board games, and online games are popular methods of incorporating game-based learning or gamification into the classroom. However, newer and more humor-based games popular with student populations, such as Cards Against Humanity, a popular card-based party game, have produced some business-level imitators that can create fun and engaging opportunities in the modern marketing classroom. This paper discusses the use of Silicon Valley Startups, Business Walrus, Wash A Pig, and Charty Party as teaching tools and provides examples of how to use them to help foster creativity, engagement, and active learning through humor and fun.
Descriptors: Game Based Learning, Marketing, Business Administration Education, Humor, Learner Engagement, College Students
Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A