ERIC Number: EJ1346948
Record Type: Journal
Publication Date: 2022-Aug
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: EISSN-1552-6550
The Impact of Workload, Productivity, and Social Support on Burnout among Marketing Faculty during the COVID-19 Pandemic
Taylor, David G.; Frechette, Michael
Journal of Marketing Education, v44 n2 p134-148 Aug 2022
The COVID-19 pandemic was an unprecedented event in modern history, transforming the nature of higher education. As course delivery moved online, marketing educators were faced with higher workloads and more demands on their time. Anecdotal evidence suggested that faculty were working more, and as the 2020-2021 school year progressed, reports of fatigue and burnout were prevalent. An empirical study measures the perceived increases in workload among marketing faculty and the outcomes of that work, as well as levels of burnout. In addition, a model of burnout antecedents is proposed and tested. On average, marketing educators experienced moderate levels of burnout, which was increased by work demands in research and teaching, as well as student interaction, whereas research productivity decreased burnout. Burnout was not influenced by gender, rank, tenure status, or institution type.
Descriptors: College Faculty, Business Administration Education, Business Education Teachers, Burnout, Faculty Workload, Productivity, Pandemics, COVID-19, Social Support Groups, Family Work Relationship, Coping, Self Efficacy
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A