ERIC Number: EJ1346831
Record Type: Journal
Publication Date: 2022-Aug
Pages: 27
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1521-0251
EISSN: EISSN-1541-4167
Student Retention at a Higher Educational Institution: A Comparison between Evaded and Nonevaded Groups Using Partial Least Square
de Rosa, Fernando; de Oliveira, Thiago Luiz
Journal of College Student Retention: Research, Theory & Practice, v24 n2 p499-525 Aug 2022
Students' desertions can be a threat to the proper functioning and management of a Higher Educational Institution. Based on the theoretical model named the Relationship Quality-based Student Loyalty that combines relationship marketing to educational studies retention constructs, the main objective of this study is the evaluation of the Relationship Quality-based Student Loyalty constructs in a Brazilian Higher Educational Institution reality and the identification of significant differences when evaded and nonevaded students groups are compared. A survey was carried out with 314 undergraduate students along with their secondary data. Data analysis was performed using Partial Least Square technique to test the model validity, Partial Least Square--Multiple Group Analysis to compare groups, and Mann-Whitney U test to identify significant differences in the parameters. Six of the eight hypotheses were entirely or partially confirmed. Those results can help educational managers to adopt a different positioning about student retention factors, in attempt to improve commitment and perceived quality.
Descriptors: Higher Education, School Holding Power, Foreign Countries, Undergraduate Students, Academic Persistence, Educational Quality, Trust (Psychology), Student Attitudes
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil
Grant or Contract Numbers: N/A