This paper reveals how Joseph Biden creates an image of a president-optimist through rhetorical strategy of positive self-presentation by using language effectively in his inaugural speech. The strategy is realized by two tactics -- positive representation of compatriots and forecasting good future for the USA. Aimed at evoking in the audience optimistic thoughts and moods, these tactics ensure appropriate use of rhetorical devices. In the tactics of positive representation of compatriots presupposing describing American citizens in a good light, Biden employs predominantly hyperboles (4 occurrences), metaphors (5 occurrences) and repetitions (12 occurrences). The tactics of forecasting good future for the USA consisting in describing positive experiences, wellbeing and prosperity in the future is realized by repetitions (29 occurrences), antitheses (27 occurrences) and metaphors (11 occurrences). Drawing on the rhetorical devices in the analyzed texts it is revealed the tactics of discrediting the opponents, the tactics of demonstrating power and others which obviously contribute to other strategies. This research demonstrates that Biden is likely to present himself positively in an attempt of maintaining power and support. The paper also discusses electoral promises and steps made by Biden's administration to improve the quality of education based on the principles of equity, diversity, and inclusion. It is established that growing investment in education is vital and teacher development should receive special attention on organizing a safe inclusive learning environment.