This study aims to produce appropriate interactive multimedia for elementary school students and determine the effectiveness of interactive multimedia to improve understanding of civic concepts and learning motivation of elementary school students. This study applies the research and development steps of the Borg and Gall model. The subjects in this study were fourth-grade elementary school students. Data collection in the initial study was carried out through interviews, observations and questionnaires. Product validation was carried out by material experts and media experts, as well as teacher and student responses. Data analysis used independent samples t-test and paired samples t-test with prerequisite tests, namely normality and homogeneity tests, and continued with the MANOVA test with multivariate normality test prerequisites and covariance variance homogeneity test, with a significance level of 0.05. The results showed that interactive multimedia was feasible to use, based on the results of validation by material and media experts as well as the results of teacher and student response questionnaires. Interactive multimedia is effective in increasing the understanding of civic concepts and learning motivation of elementary school students.