The article presents the authors' experiences in designing a storytelling map guide for the botanical gardens of Palacký University, Czech Republic, from a pedagogical point of view. The authors introduce a three-pillared original concept. The overall educational contribution is a combination of educational, thematic and technological knowledge which supports successful engagement in the storytelling process. In the Storytelling Map Guide for the Botanical Gardens and Greenhouse Collections, the first pillar represents the educational aspect. Botanical knowledge and familiarity with the study area, i.e. the Palacký University Botanical Gardens, represent the thematic pillar. The technological pillar is covered by knowledge of software, cartography and application design skills, including an overview of contemporary storytelling applications. Finally, the educational impact and benefits to students of geoinformatics are discussed.