ERIC Number: EJ1342667
Record Type: Journal
Publication Date: 2022-Jun
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
The (Ir)Relevance of Audience Studies in Journalism Education
Nelson, Jacob L.; Edgerly, Stephanie
Journalism and Mass Communication Educator, v77 n2 p177-189 Jun 2022
Journalism stakeholders increasingly believe that they need to better understand the news audience to accomplish their goals. Our study explores the extent to which this "audience turn" has unfolded in the education of future journalists. Drawing on data collected from course syllabi from leading journalism schools throughout the United States, we find that few journalism courses include aspects focused on news audiences. Those that include readings and/or assignments relating to news audiences maintain a narrow focus on audience metrics. We conclude by discussing what these trends mean for the future of journalism and the audience gap in journalism education.
Descriptors: Audience Awareness, Journalism Education, News Reporting, Reading Assignments, Undergraduate Students, Graduate Students, Course Descriptions, Audience Analysis
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A