Many high school students first "visit" colleges and universities through digital means. For some students, institutional websites are the only exposure they have to the campus until fully admitted and enrolled. Thus, institutional websites are one of the most important media for potential students to secure information, and web presence is essential to a postsecondary institution's brand, influence, and recruitment. The usability and functionality of historically Black college and university websites in Alabama, North Carolina, and Georgia were examined. Four professionals evaluated the institutional websites using the User-Perceived Web Quality (UPWQ) instrument in February 2018. At the time of evaluation, the researchers found that Fayetteville State University received the highest score. By state, North Carolina institutions had the highest mean.